Village Voice – #2 Video Of The Year

2. Prodigy: “Mac 10 Handle.” I already wrote a post about this one, but it’s worth noting that the grimy, paranoid desolation of this video does its job completely. Right now, I’m way more amped about Return of the Mac than I ever was about Blood Money (this doesn’t hurt, either), and I’ll buy a copy as soon as it comes out, if it ever does. Everyone involved in the making of this video must’ve known that it would never, ever get played on TV, and that sort of viral internet-marketing savvy can’t be taught. There’s a story here, but we only get a quick little glimpse of it. The mystery and darkness that’ve been missing from mainstream rap videos for a few years now come roaring back when Prodigy stabs his chair and it bleeds. (This is the second video in a row with a shot of someone wearing a George W. Bush mask; maybe that shot is a nod to “Get Ya Hustle On”?)


Village Voice Praises
Mac 10 Handle video

As the “Mac 10 Handle” video opens, Prodigy is coated in sweat, slumped on a floor, chugging tequila from a bottle. A second later, he’s seen silhouetted in a flophouse window, waving a machete. When he mutters something about watching Hard Boiled, images from John Woo’s best movie flicker on the screen. The film stock is harsh and grainy, bathed in a hazy glow, speeding up and slowing down and chopping around frantically while Prodigy’s eyes dart around his nasty apartment, around the makeshift ashtrays in old pizza boxes. We’re a long way from the mansions of the “Have a Party” video. Later, we see Prodigy in a nightclub surrounded by people in Halloween costumes. A girl in a vampire costume flashes her fangs. Some guy in a Michael Myers mask stands motionless against a wall. Prodigy’s not wearing a costume, and he’s staring backwards over his shoulder. And then he’s back in that apartment, hallucinating dudes in rubber demon masks suddenly appearing next to him. Snakes crawl around. Prodigy stabs a mirror, then a chair. And when he stabs the chair, blood comes out, so he keeps stabbing. An evil laugh bubbles up from the track. The whole thing is just fantastically dark and evil, a bloody fever dream from someone buried so deep in his own thoughts that he’s stopped looking for a way out.
read the rest of the article

Prodigy – Mac 10 Handle

This video “started it all” I guess….Low budget as hell…
We shot this on Halloween, and the weird party b roll is from the legendary 3rd Ward Party which got raided by the cops moments after we left.
This was shot on the HVX200 and a Pro35 Adapter with Prime lenses. Right about the time 35mm adapters became available…
Winner of viral video of the decade from Complex Magazine.
Video of the year from The Village Voice.

Verbal Threat – Reality Check

Shot in my “hood” – Williamsburg Brooklyn, and at Shan Nicolson’s backyard BBQ party in Long Island City. Record store is A1 Records in the East Village. Another DJ Premier joint…
Shot on the XTR Prod Super16 – film stock – Kodak 50D – lenses – Ziess Super Speeds. Steadicam by OG David Ellis.

The Tony Yayo Story

This is my 24 minute documentary for rapper Tony Yayo which came with his first multi platinum selling album – “Thoughts of a Predicate Felon”

50 Cent – The Massacre

I produced, shot, directed and edited the visual component to 50 Cent’s second multi platinum album: The Massacre.
These 8 Music videos were shot Shot on multiple formats from Super16 to Mini DV.
The combination of all these videos amassed hundreds of millions of hits on Youtube until Universal/Interscope sued them, and they did a massive “cleaning” of their “unlawful” content.


From a very early age this product of Jersey City, New Jersey wanted to be in the business of Hip-Hop. Starting as an audio engineer in popular New York City clubs, DanTheMan got to work with acts like Run-DMC and an emerging Jay-Z. It was through engineering Dan fell into the dot com industry by accident, working as chief engineer at the fledgling internet radio network, Pseudo Programs and their now legendary 88 Hip-Hop Show gave him the opportunity to work with more Hip-Hop artists such as an early Marshall Mathers and the Wu-tang Clan. Seeing the opportunity to produce video content, Dan, then the youngest executive producer at the network helmed his own show the KoolOut, a program showcasing a variety of urban music and with its’ success led Dan to the production of more than 10 original shows at the diverse company. Unfortunately the floor fell from under the dotcom industry and Dan took his learning’s about broadcasting on the internet and along with partner Jonathan Shecter, founding editor of The Source, started, one of the Internets’ first audio and video streaming sites for Hip-Hop content and news. By producing the video content for the site, Dan finds his love in being behind the camera. During that time Dan forged a relationship with a DJ named Whoo Kid who was starting to rise to street acclaim with his mixed CDs. Whoo Kid soon becomes the DJ for popular street rapper 50 Cent. Dan, never forgetting his engineering roots, recorded and edited all of the G-Unit mix-tapes with Whoo Kid.
Together, DJ Whoo Kid and DanTheMan created Rewind, the first hip-hop DVD magazine. Rewind’s debut boasted a number 34 chart position on Billboard’s Pop chart and the number 1 independent release for 3 straight weeks. Dan then became go-to director for G-Unit Records and helmed documentaries and music videos for M.O.P., Young Buck, Tony Yayo, Lloyd Banks, Mobb Deep as well as directing every video on 50 Cent’s Massacre DVD.
Currently Dan is directing videos for many of Hip-Hop’s top artists; from Rick Ross to Maino – “Hi Hater”, his videos have been charting on MTV and BET as well as getting tens of millions of hits online. He has won awards as well as getting industry accolades from MTV, XXL, Fader, and countless other media.
Dan Has been innovating guerrilla style music video production for many years, his hands on approach brings unprecedented insight and skill to the craft. He personally produces, directs, edits, and shoots taking many projects on through his production company Fresh Air Films which has amassed tons of equipment from cutting edge HD cameras to lighting, lenses, a jib, and Steadicam which he personally operates. Dan also collaborated with Graffiti Research Lab and created a time slicing device dubbed the Ghetto Matrix which can sometimes be seen on his shoots.

Filed under: BIO