In September I was invited to Russia for Moscow’s first large scale Hip-Hop festival: “Rhythm of my City”.
The main event was a Rap competition in which 12 finalists battled for the top spots.
One of the prizes was a music video created by me. I also served as a judge alongside legendary russian rappers
@ligalizemc @smokymo @bastaakanoggano and @hamil.kasta
We awarded @dikie_band the prize for their song “Blije”.
For my first music video in Russia, I decided to create an homage to the iconic art that my father – Alex Melamid created in the 1980s called Sots Art.
Visually, I emulated the textures, colors, and subjects. Conceptually, I tried to convey the absurdity of russian politics and life by using silly archival footage of Soviet leaders and citizens.
I also used close up shots of the soviet style pavilions at the site of the festival: VDNH.
After months of back and forth with government censors, we finally received approval!
Produced by @xostudio.ru
Ярушников Юрий – Executive producer
Мусаев Ростислав – Executive producer
Аркадий Маликов – Producer
Евгения Семенова – Producer
Роман Мусаев – AC
Дима Маслов – Gaffer
Kinostanok.ru – Camera
Ангелина Рунцова – Makeup